Hot colors lighting up the season

This year, the color trends for women’s high top sneakers are all about making bold statements. Classic black and white remain timeless choices, with Converse Chuck Taylor consistently leading the pack. However, in 2023, we’re seeing a significant surge in popularity for vibrant colors like electric blue, neon pink, and even metallic shades. According to a report by StockX, there’s a 45% increase in sales of bold-colored high tops compared to last year.

Printed perfection

Beyond just color, patterns and prints are carving a niche in the high top sneaker market. From animal prints to geometric designs, brands like Stella McCartney and Puma are pushing the envelope on creative footwear. A study from Sneaker Freaker highlights that 1 in 3 women are drawn to sneakers with unique patterns, reflecting a desire for individuality.

The platform trend

Platform sneakers have made a resounding comeback. They offer a blend of style and comfort, making them an enticing choice for many. Nearly every top sneaker brand now boasts a platform model, with Nike and Converse launching new designs this year. Based on research by SoleSavy, sales for platform high tops increased by 35% in just the past six months. Expert Anna Cline of Footwear News states, “Platform sneakers are not just a trend, they are here to stay, merging the line between casual and chic effortlessly.”

Eco-friendly options

The demand for sustainable fashion has led to a rise in eco-friendly high tops. Brands like Dr. Scholl and Reebok are innovating with recyclable materials. The Sustainable Footwear Report of 2023 noted that 60% of consumers now consider the environmental impact when purchasing sneakers. These high tops are crafted with organic cotton, recycled rubber soles, and even vegan leather, proving that style doesn't have to compromise sustainability.

Retro revival

Retro designs are making their mark too. Models like the Nike Court Vision and Air Jordan series are nods to nostalgic styles, bringing a piece of history into the forefront of fashion. Retro sneaker sales have seen a 40% increase in recent months, as noted by the Sneaker Sales Trends Report.

Customization packs a punch

Personalization is another notable trend. Brands are offering customizable options that let buyers add unique touches to their kicks. From color-blocking to adding personal initials, the choices are vast. This trend has seen high engagement, with Converse’s custom sneaker platform reporting a 50% rise in use.